Two Gingers LGBT Point Of Sale

Pride Week; Art Direction/Illustration: Walton Isaacson-Two Gingers Irish Whiskey


The Need:
Create an original eye catching campaign that encompasses the vibrant – do it my way personalities of the LGBTQ community and Two Gingers Irish Whiskey.

The Solve:
This execution played with the vibrant color scheme of pride week and refreshment cues of Two Gingers signature drink “The Big Ginger”. The double entendre of the copy and vibrant visuals creates a juxtaposition at retail that can’t be ignored.


PORTFOLIO

Oakley Custom In Store Kiosk

Ordering Kiosk; Art Direction: Factory Design Labs-Oakley


The Need:
Answer the demand of consumers who look for products that fit their lifestyle, not the other way around.

The Solve:

Leveraging a decision tree application structure this in-store kiosk allows users to select frames, lenses, color, etc. that differentiate them from the crowd.


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Whole Foods Reward App

Rewards App; Design Consultant: Accenture Chicago-Whole Foods


The Need:
Whole Foods needed to develop a digital rewards solution that would help them shore up their loyalist base, track shopper behaviors, and deliver relevant offer communications.

The Solve:
This mobile app and accompanying desktop solution would easily allow users to track purchases, view offers, search meal solutions, and discover new relevant content that fits seamlessly into their shopping behaviors.


PORTFOLIO

How Do You Oreo – Asia

How Do You Oreo?; Art Direction/Illustration: FCB Chicago-Oreo


The Need:
Develop a fun and sharable off-premise digital solution for Oreo in emerging Asian markets.

The Solve:
Based on the shopping behaviors of this digitally centric consumer we gamified these off-premise solutions to inspire the user to eat Oreo’s their own way.


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Coors – Coors Light Super Bowl XLII

Superbowl Promotion; Art Direction: Integer Denver-MillerCoors

Coors, Coors Light, Super Bowl Coors, Coors Light, Super Bowl

The Need:
Create an engaging promotion that conveyed the scale of Coors Partnership with the NFL around Super Bowl XLII.

The Solve:
This dual branded campaign was the first UGC promotion for the beer category. Coors and Coors Light asked consumers to upload videos to Coors.com and Coorslight.com to prove they wanted a trip to the Super Bowl more then any other fan.


PORTFOLIO

Hewlett-Packard Product Launch Video

HP Smart Marketing Suite Launch Video; Art Direction: m creative


The Need:
Concept, Art directed and Design a product launch video for HP’s Smart Marketing Suite.

The Solve:
This animated sales video takes you through the inner workings of HP’s new internal marketing process, which helped gain efficacy, increase productivity, and eliminate overhead.


PORTFOLIO

Oakley Cipher 2

Product Campaign; Art Direction: Factory Design Labs-Oakley


The Need:
Convey the attributes of Oakley’s Cipher 2 the world’s lightest performance golf shoe.

The Solve:
This conceptual exploration focused on the allure of ancient Greek mythology to portray the god like craftsmanship of these amazingly light golf shoes.


PORTFOLIO

Nismo Performance Academy

Loyalty Campaign; Art Direction, Design: MatchAction-Nissan


The Need:
Visual collateral and registration portal for Nismo (Nissan’s) Performance Academy driving school.

The Solve:
The unique classic flame graphics and an interactive portal experience resonated with the older audience while leveraging modern design aesthetics. Each Performance Academy guest received personalized car decals, helmets and fire suit, as well as other racing collateral.


PORTFOLIO

Revo – Product Brochure and Website

Product Catalog; Art Direction, Design: Factor Design Labs-Revo


The Need:
Create a catalog and digital experience that tells the story of Revo’s lens superiority.

The Solve:
This product brochure and parallax based website challenges the audience to “LOOK DEEPER” as they turn the page or scroll through the product offerings.


PORTFOLIO

Platypus Hydration Systems

Brand Development; Art Direction, Writing, Design: Moxie Sozo-Platypus


The Need:
Convey Platypus Hydration Systems as a world leader in hydration solutions for elite endurance athletes and everyday adventurers alike.

The Solve:
Based on their commitment to adventure, what differentiates the Platypus athlete from others is — “The Calling”. The project included brand strategy, package design, print, out-of-home, and digital.


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