Coors – Coors Light Super Bowl XLII

Superbowl Promotion; Art Direction: Integer Denver-MillerCoors

Coors, Coors Light, Super Bowl Coors, Coors Light, Super Bowl

The Need:
Create an engaging promotion that conveyed the scale of Coors Partnership with the NFL around Super Bowl XLII.

The Solve:
This dual branded campaign was the first UGC promotion for the beer category. Coors and Coors Light asked consumers to upload videos to and to prove they wanted a trip to the Super Bowl more then any other fan.