Invesco Powershares

Product Campaign; Art Direction: Factory Design Labs-Invesco

The Need:
Develop a program for Invesco’s offering (Powershares) that would help investors navigate the intricate rules and regulations surrounding international investing

The Solve:
A communication platform focused on their ability to declutter the world of international investing. From print to web to outdoor, the idea of international investments with “No Baggage” is embodied in the design of every consumer touchpoint.