Nismo Performance Academy

Loyalty Campaign; Art Direction, Design: MatchAction-Nissan

The Need:
Visual collateral and registration portal for Nismo (Nissan’s) Performance Academy driving school.

The Solve:
The unique classic flame graphics and an interactive portal experience resonated with the older audience while leveraging modern design aesthetics. Each Performance Academy guest received personalized car decals, helmets and fire suit, as well as other racing collateral.