How Do You Oreo – Asia

How Do You Oreo?; Art Direction/Illustration: FCB Chicago-Oreo


The Need:
Develop a fun and sharable off-premise digital solution for Oreo in emerging Asian markets.

The Solve:
Based on the shopping behaviors of this digitally centric consumer we gamified these off-premise solutions to inspire the user to eat Oreo’s their own way.


PORTFOLIO