Platypus Hydration Systems

Brand Development; Art Direction, Writing, Design: Moxie Sozo-Platypus

The Need:
Convey Platypus Hydration Systems as a world leader in hydration solutions for elite endurance athletes and everyday adventurers alike.

The Solve:
Based on their commitment to adventure, what differentiates the Platypus athlete from others is — “The Calling”. The project included brand strategy, package design, print, out-of-home, and digital.