Two Gingers LGBT Point Of Sale

Pride Week; Art Direction/Illustration: Walton Isaacson-Two Gingers Irish Whiskey

The Need:
Create an original eye catching campaign that encompasses the vibrant – do it my way personalities of the LGBTQ community and Two Gingers Irish Whiskey.

The Solve:
This execution played with the vibrant color scheme of pride week and refreshment cues of Two Gingers signature drink “The Big Ginger”. The double entendre of the copy and vibrant visuals creates a juxtaposition at retail that can’t be ignored.